Does your website need an audit?
A well-designed website will last your business for years. And as a leading web design agency, we like to ensure that the websites we build will work for your business needs for as long as possible. With that being said, the digital world is very fast-paced, meaning that your website could benefit from the occasional health check to ensure it's still performing as well as it should.
If your website is a little dated, but your budget doesn't extend to a full redesign or new build, there might still be some things you can do to help it perform as well as possible. A website audit will identify the best steps for you to take to ensure there's still life in the old dog!
And you'll be happy to hear that right now, we're offering a free website audit to businesses just like yours.
What is a website audit?
In a nutshell, a website audit is a detailed analysis of everything related to your website’s level of search visibility. An audit will give you a deeper understanding as to why your site is not generating the results you need. If you think you're not getting as many sales and conversions as you should, a website audit could give you the answers you're looking for.
The truth is that whilst your website might look great and have all the functionality that you need, there could be a few little issues that are stopping it from performing well in search engine results.
With a website audit, you'll be able to pinpoint any issues and set them right. It could be something simple, or it could be a little more tricky. Either way, we'll give you our honest advice about how to tackle the problem to get your website back on track.
Why would I need a website audit?
SEO best practice changes regularly. In the last few years alone, search engines have changed dramatically.
If you've already used an SEO agency before, it could just be that search engines' complex algorithms have evolved over the years and your website just needs some minor work to bring it up to speed.
As well as assessing the quality of your website, we can also analyse the backlink profile of your website. This refers to the type of websites linking to yours. If any of these have been penalised by the likes of Google due to black-hat SEO tactics, they could be bringing your performance down.
There are so many factors used by the search engines to determine how sites rank. That's why we recommend that all businesses have regular website audits so they can stay on top of things.
What factors will a website audit assess?
A thorough audit will evaluate everything from the content you're producing to the technical makeup of your site. It will also give you an idea of your page speed and the responsiveness of your website.
Once you have this understanding, we can help you to improve the quality of your leads and conversion rates, as well as working to improve your organic traffic and finding an SEO strategy that works for you.
A website audit sounds great! Where can I get one?
Funny you should say that. We can help!
We’re offering free website audits for businesses that want to improve their website, increase leads and get more sales.
But they're only available for a limited time, so get in touch today.
Posted by David Frederick on
1 December 2017 at 12:00 AM
Digital MarketingWebsite Design & Development