The tell-tale signs it’s time to redesign your website
There are a few triggers that might make a business consider redesigning their website.
Unfortunately, many of these triggers occur when the digital arm of a business isn’t performing quite as well as it should.
If you recognise the signs sooner rather than later, you can decrease bounce rates, increase traffic and potentially experience more sales and leads through your website.
Here are our tell-tale signs that your website needs a redesign.
It’s outdated and unresponsive
Or another way of putting it; your website is more than 5 years old.
Time flies in the world of website design and the chances are that a five-year-old website will not only look tired and outdated but it’s probably also missing out on some of the new design elements that your competitor’s more up-to-date sites are offering.
Website design is constantly shifting and evolving. Tastes and trends might change but the biggest game-changer is advancing technology and devices.
According to Statista, almost 52% of website traffic comes from mobile.
If you don’t have a responsive website design that adapts to mobile, tablet and desktop devices, you’re likely to be losing visitors.
That’s if they can find you in the first place. When people search on a mobile device, Google will now prioritise mobile or responsive websites in search results.
It’s confusing and slow
Businesses grow and change. That much is inevitable.
However, far too many websites don’t adapt and evolve with the business they represent.
This could be as seemingly inconsequential as not matching the company’s identity when you’ve decided it’s time for a rebrand.
This might seem like a small thing but it creates confusion when someone responds to an advert or social media post and sees a website that doesn’t match the look and feel of the ad or Twitter page.
Beyond the visual identity, businesses are likely to add or remove services and products over the years. If your website is displaying elements that you can no longer offer, you’re very likely to be losing custom as a result of it.
While adding onto an existing site is fine. When a site starts to become too bulky, you’re simply creating a labyrinth that visitors won’t even attempt to enter!
Worse still, it’s likely to be slow. Two seconds is the expected load time for an eCommerce website before people give up. Added to which, Google also takes load speed into account when calculating search results.
It’s hard to find the information you need
This is all about user experience.
If your website is over 5 years old, the chances are usability and the principles of UX weren't taken into consideration.
By taking the needs of your visitors into consideration, you can create a website that isn’t just about you telling everyone how great your business is. It’s about giving your customers precisely what they want in the easiest and quickest way possible.
Improving navigation and putting informative, engaging, valuable content front and centre, you become a trusted destination rather than just another website.
It’s almost impossible to make changes
Your website should look great and be easy to use for any visitors that drop by but it also needs to be easy to use from the admin side of things.
If accessing the content management system of your site (the back end) is difficult or even impossible without an expert knowledge of coding, then something’s not right.
A website is the shop window of a business and the business owner should be able to adapt and edit that window as and when they choose.
If you can’t change content, images, blog posts or banners, you can’t keep your website fresh and up to date.
Make sure that when you are ready to redesign your website, the CMS is easy to use and as responsive as the front end, so that you can make your amends on any device.
If you’ve recognised any of these tell-tale signs, contact the team at UpriseVSI and we can help to create a responsive website that's easy to find and even easier to use.
Posted by Leigh Taylor on
13 July 2018 at 12:00 AM
Website Design & Development