Everything starts with a strategy workshop where we pick apart every aspect of your business. Using SWOT analyses, process audits and other techniques, we get a full understanding of how your business works.
You’re often too close to see the unique spark that sets your business apart from the crowd. We’ll look at everything from how you answer your phones, your dress code and how you handle issues. We’ll take all of this information and use it to define your brand identity.
Defining the Brand
Our team of creative and marketing experts will study all of the information about your business. Every aspect will be explored, dissected and concentrated down into missions, values, positioning statements, key messages and defining factors.
When combined, these will form the starting point of your brand and marketing strategy.
Creating a Strategy
Now it’s our job to filter out the most important elements. At this point, we’re always mindful of two of our most important guiding principles; keep it simple and think like a customer.
We’ll create an uncomplicated, highly-targeted strategy that clearly states who your target market is. We’ll define the most important messages to be communicated and advise on how and where we’ll do that. Once that’s presented, we can put together a detailed calendar of when all of your marketing activity can take place and bring your brand to life.