Research & investigate
Using a range of techniques and processes, we begin the project by understanding what it is we are hoping to achieve, who for and why. We work with you to gain insight into your business and how your customers interact with you.
Current systems are evaluated from a usability point of view and pain points are identified. We look at peers and competitors within your industry and establish your unique selling points and advantages over others.
Shape & plan
We take our findings and use them to inform the strategy. We set out what we think the end result should be and plan steps to get there. We use this time to review how content can be used to help your customers solve their problems.
This is the stage where most of the organisation takes place. We work with you to make sure people can find what they are looking for and design ways to guide them through the site or application to the desired outcomes.
Design & develop
All the work carried out lays the foundations and blueprints for a solution that meets the needs of your customers and your business. The process however does not end there.
We work closely with the creative design team and the technical development team throughout the project lifecycle. A collaborative handover session begins the visual design stage, with regular review stages as the project progresses into the technical development phase.