Branding / Website design


One of the South West's largest independent insurance brokers, Hayes Parsons is proud to say that they are a truly independent insurance broker.

Recognised as leaders in their specialist fields, the team at Hayes Parsons provide businesses and individuals with expert help and advice.

The Brief

Placing their clients at the centre of everything they do, Hayes Parsons wanted a new brand identity and website that positioned them as a trusted partner.

They also wanted to convey their bold and modern approach to offering advice and support in what was often seen as a sober and staid industry.


Friendlier geometric approach


Our user experience expertise allows us to define how the layout of the page can help visitors find the information they need quickly and easily.

With a clear understanding of Hayes Parsons' clients, we can design pages that encourage interaction and reduce bounce rates from the website.

Once the brand identity was agreed, we started to piece together a layout and format for the website design.

This always begins with the creation of wireframes for each of the pages. Taking into account ease of navigation and the needs of visitors to the site, the position of content and imagery is mapped out for each page of the site.

Commercial insurance

& attractions

& care

& real estate

& life science

Marine trade
& leisure

Market traders

& colleges

"We engaged Uprise VSI to refresh our branding and create a new website that reflected our independent spirit and stood us apart from the competition.
From the very start, the Uprise team really took the time to understand Hayes Parsons and our values which resulted in a website that reflects our company personality.
I am really pleased that we chose Uprise to undertake the project and love the end result. I would have no hesitation in recommending them to anyone else."

Helen Carpenter
Marketing Manager, Hayes Parsons

Feel free to get in touch