Branding / Website design


Based in Cardiff and Bristol, Insight Law specialises in commercial and residential property law.

The Brief

Insight Law wanted a new logo and brand identity that reflected their informal, unstuffy approach to providing their clients with expert legal advice.

They also needed a contemporary, easy-to-navigate website that highlighted their specialist knowledge in property law.

The Website

To match their new identity, Insight Law needed a website that reflected their modern, friendly, informal approach.

With two clear client types, we devised an easy-to-navigate structure, allowing visitors to either "talk commercial" or "talk residential".

Working with Insight Law, we agreed on a tone of voice that defied the stuffy conventions of the legal industry.

The Creative Approach

With their new website and brand identity in place, Insight Law needed a consistent visual style.

Reflecting the contemporary style of the business, all photography was based on brightly coloured, close-up abstract representations of properties.

An icon was created using the double circles of the two letters 'i' in insight. These not only represented the positioning of the Insight Law offices (Cardiff and Bristol) but also their dual specialisms of commercial and residential property law. When conjoined, they depict a Venn diagram, presenting Insight Law as the intersection between informality and professionalism.

"Once we had selected Uprise VSI to provide our new brand identity and website we really were delighted with our choice. Their team obtained a thorough understanding of our needs and vision and were able to present ideas and visuals that delivered what we wanted.
We are really very pleased with our new identity, our website and the content management system which allows us to manage updates efficiently."

Louise Lewis
Marketing Manager, Insight Law

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