The first step was for our UX team to carry out research, producing a site map and wireframes. We needed to work out what information had to be displayed on the site. We also needed to provide a seamless booking journey which would result in people being able to book onto the Academy and Tournament quickly and easily. Another consideration was the possible future addition of online advertising for sponsors within the site.
Once the wireframes had been produced and approved, our web design team then applied the look and feel to them. Following the Jacksonville Jaguars brand guidelines and using the vast array of images provided to us, a design was produced. This aimed to convey the stature of the Jaguars' brand and the exciting opportunity that booking onto the Academy or Tournament provided to budding American Football players.